Have you considered selling online, but aren't sure if it's worth it?
There is tremendous opportunity in online sales, yet Canadian retailers as a group are not taking advantage. We lag behind our neighbours to the south - so much so that Canada Post is encouraging businesses to go online with its E-Commerce Innovation Awards & prizes.
In fact, despite stagnant sales figures for bricks and mortar stores in recent years, online retail continues to grow. With a projected increase in mobile device use for online sales, we can expect the trend to continue.
The verdict is clear - wherever and whenever people are online, they are shopping.
Luckily, e-commerce content management systems (CMSs) such as Shopify make it easy and cost-effective to enter the online marketplace. This type of hosted solution dramatically reduces the risk by eliminating was at one time a prohibitive investment in custom e-commerce development. Another good reason for Shopify's explosive growth? It's darn simple to use.